Deal Sheet: 2026 Bronco Base

Saybrook Ford, Inc. · Old Saybrook, CT · VIN: 1FMDE6AH9TLB15513

Negotiation Guide

Opening Offer

$39,259

Fair Price

$40,759

Walk Away Above

$42,022

• Recent buyers paid ~$2,526 below MSRP

Price Breakdown

Est. Dealer Cost$38,957

Est. Invoice$40,255

Holdback (est.)$1,299

MSRP (Sticker)$43,285

Asking Price$42,285

Markup-$1,000

Est. Dealer Margin on This Car$3,329

Percentile100% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold564

Avg Markup-$2,526

Median Markup-$2,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory47 vehicles

Avg Markup (All Models)-$1,851

Avg Markup (Bronco)-$2,375

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$2,075

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