Negotiation Guide
Opening Offer
$39,957
Fair Price
$41,457
Walk Away Above
$42,871
- • Recent buyers paid ~$2,526 below MSRP
- • Sitting 74 days (avg 44) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$39,857
Est. Invoice$41,185
Holdback (est.)$1,329
MSRP (Sticker)$44,285
Asking Price$42,785
Markup-$1,500
Est. Dealer Margin on This Car$2,929
Percentile53% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold564
Avg Markup-$2,526
Median Markup-$2,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell44 days
Dealer Profile
Inventory339 vehicles
Avg Markup (All Models)-$1,521
Avg Markup (Bronco)-$1,593
% Below MSRP91%
Avg Days to Sell32 days
Avg Sold Markup-$1,420
Price History
Jul 9, 2026$44,285 → $42,285(-$2,000)
Aug 6, 2026$42,285 → $42,785(+$500)
Cheaper Bronco Base Inventory
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