Deal Sheet: 2025 Bronco Base

Ford of Homewood, Inc. · Homewood, IL · VIN: 1FMDE6AH9SLB33895

Negotiation Guide

Opening Offer

$41,993

Fair Price

$43,493

Walk Away Above

$44,037

• Recent buyers paid ~$600 below MSRP
• Sitting 23 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$40,122

Est. Invoice$41,459

Holdback$1,337

MSRP (Sticker)$44,580

Asking Price$43,580

Markup-$1,000

Dealer Margin on This Car$3,458

Percentile32% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold264

Avg Markup-$600

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory155 vehicles

Avg Markup (All Models)-$677

Avg Markup (Bronco)-$273

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$1,978

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