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Deal Sheet: 2026 Bronco Base
Beuckman Ford, Inc. · Ellisville, MO · VIN: 1FMDE6AH8TLA73528
Negotiation Guide
Opening Offer
$47,029
Fair Price
$48,529
Walk Away Above
$49,967
- • Recent buyers paid ~$2,526 below MSRP
- • Sitting 74 days (avg 44) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$46,265
Est. Invoice$47,807
Holdback (est.)$1,542
MSRP (Sticker)$51,405
Asking Price$49,905
Markup-$1,500
Est. Dealer Margin on This Car$3,641
Percentile53% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold564
Avg Markup-$2,526
Median Markup-$2,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell44 days
Dealer Profile
Inventory154 vehicles
Avg Markup (All Models)-$2,711
Avg Markup (Bronco)-$2,167
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,988
Price History
Jul 9, 2026$51,405 → $48,905(-$2,500)
Aug 6, 2026$48,905 → $49,905(+$1,000)
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