Deal Sheet: 2026 Bronco Base

Nielsen Ford of Morristown, Inc. · Morristown, NJ · VIN: 1FMDE6AH7TLB38059

Negotiation Guide

Opening Offer

$48,674

Fair Price

$50,174

Walk Away Above

$51,437

• Recent buyers paid ~$2,526 below MSRP

Price Breakdown

Est. Dealer Cost$47,430

Est. Invoice$49,011

Holdback (est.)$1,581

MSRP (Sticker)$52,700

Asking Price$51,200

Markup-$1,500

Est. Dealer Margin on This Car$3,770

Percentile53% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold564

Avg Markup-$2,526

Median Markup-$2,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory214 vehicles

Avg Markup (All Models)-$2,247

Avg Markup (Bronco)-$1,432

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$1,767

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