Negotiation Guide
Opening Offer
$42,185
Fair Price
$43,685
Walk Away Above
$43,985
- • Recent buyers paid ~$600 below MSRP
Price Breakdown
Est. Dealer Cost$39,857
Est. Invoice$41,185
Holdback$1,329
MSRP (Sticker)$44,285
Asking Price$44,285
Markup$0
Dealer Margin on This Car$4,429
Percentile100% of inventory is priced lower
Days on Lot11 days
What Others Paid (Last 30 Days)
Cars Sold264
Avg Markup-$600
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell11 days
Dealer Profile
Inventory625 vehicles
Avg Markup (All Models)-$640
Avg Markup (Bronco)-$315
% Below MSRP92%
Avg Days to Sell9 days
Avg Sold Markup-$760
Cheaper Bronco Base Inventory
Korum FordPuyallup, WA
-$2,000$43,18025d
Skyline Sales, Inc.Salem, OR
-$2,000$49,04525d
Capitol FordSanta Fe, NM
-$2,000$53,51025d
Alamo FordAlamogordo, NM
-$2,000$44,16525d
Mullinax FordKissimmee, FL
-$2,000$41,18025d
Jarrett-Gordon Ford Winter HavenWinter Haven, FL
-$2,000$41,78525d
Fallon Ford-ToyotaFallon, NV
-$2,000$42,0156d
Parks Ford of Wesley ChapelWesley Chapel, FL
-$2,000$44,07525d
Laird Noller Ford, Inc.Topeka, KS
-$2,000$41,18525d
O'Meara FordNorthglenn, CO
-$2,000$44,07525d