Negotiation Guide
Opening Offer
$39,957
Fair Price
$41,457
Walk Away Above
$42,871
- • Recent buyers paid ~$2,526 below MSRP
- • Sitting 74 days (avg 44) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$39,857
Est. Invoice$41,185
Holdback (est.)$1,329
MSRP (Sticker)$44,285
Asking Price$42,285
Markup-$2,000
Est. Dealer Margin on This Car$2,429
Percentile26% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold564
Avg Markup-$2,526
Median Markup-$2,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell44 days
Dealer Profile
Inventory320 vehicles
Avg Markup (All Models)-$2,189
Avg Markup (Bronco)-$1,583
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$1,797
Price History
Jul 9, 2026$44,285 → $41,785(-$2,500)
Aug 6, 2026$41,785 → $42,785(+$1,000)
Aug 15, 2026$42,785 → $42,285(-$500)
Cheaper Bronco Base Inventory
Lovegreen Motor CompanyPalmyra, MO
-$4,500$47,54574d
Group 1 Ford of ShreveportShreveport, LA
-$4,500$45,91074d
Sames Bastrop Ford, Inc.Bastrop, TX
-$4,500$47,16074d
Larson Motors, Inc.Nebraska City, NE
-$4,500$39,44574d
McCombs Ford WestSan Antonio, TX
-$4,500$39,75074d
Golden Circle Ford, ParsonsParsons, TN
-$4,500$41,57574d
McCombs Ford WestSan Antonio, TX
-$4,500$39,75074d
Eugene Vaughn Ford Sales, Inc.Marked Tree, AR
-$4,500$48,19574d
Anderson Ford SouthLincoln, NE
-$4,500$42,07574d
Greenwood FordBowling Green, KY
-$4,500$40,08074d