Negotiation Guide
Opening Offer
$47,024
Fair Price
$48,524
Walk Away Above
$49,787
- • Recent buyers paid ~$2,526 below MSRP
Price Breakdown
Est. Dealer Cost$45,945
Est. Invoice$47,477
Holdback (est.)$1,532
MSRP (Sticker)$51,050
Asking Price$49,050
Markup-$2,000
Est. Dealer Margin on This Car$3,105
Percentile26% of inventory is priced lower
Days on Lot6 days
What Others Paid (Last 30 Days)
Cars Sold564
Avg Markup-$2,526
Median Markup-$2,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell44 days
Dealer Profile
Inventory417 vehicles
Avg Markup (All Models)-$1,755
Avg Markup (Bronco)-$2,000
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$1,994
Cheaper Bronco Base Inventory
Lovegreen Motor CompanyPalmyra, MO
-$4,500$47,54573d
Group 1 Ford of ShreveportShreveport, LA
-$4,500$45,91073d
Sames Bastrop Ford, Inc.Bastrop, TX
-$4,500$47,16073d
Larson Motors, Inc.Nebraska City, NE
-$4,500$39,44573d
McCombs Ford WestSan Antonio, TX
-$4,500$39,75073d
Golden Circle Ford, ParsonsParsons, TN
-$4,500$41,57573d
McCombs Ford WestSan Antonio, TX
-$4,500$39,75073d
Eugene Vaughn Ford Sales, Inc.Marked Tree, AR
-$4,500$48,19573d
Anderson Ford SouthLincoln, NE
-$4,500$42,07573d
Greenwood FordBowling Green, KY
-$4,500$40,08073d