Negotiation Guide
Opening Offer
$40,275
Fair Price
$41,775
Walk Away Above
$43,190
- • Recent buyers paid ~$2,526 below MSRP
- • Sitting 74 days (avg 44) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$40,145
Est. Invoice$41,483
Holdback (est.)$1,338
MSRP (Sticker)$44,605
Asking Price$43,605
Markup-$1,000
Est. Dealer Margin on This Car$3,461
Percentile100% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold564
Avg Markup-$2,526
Median Markup-$2,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell44 days
Dealer Profile
Inventory136 vehicles
Avg Markup (All Models)-$2,176
Avg Markup (Bronco)-$1,600
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$1,750
Price History
Jul 9, 2026$44,605 → $42,605(-$2,000)
Aug 6, 2026$42,605 → $43,605(+$1,000)
Cheaper Bronco Base Inventory
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Greenwood FordBowling Green, KY
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