Deal Sheet: 2026 Bronco Base

Bob Thomas Ford, Inc. · Hamden, CT · VIN: 1FMDE6AH2TLB22030

Negotiation Guide

Opening Offer

$40,559

Fair Price

$42,059

Walk Away Above

$43,322

• Recent buyers paid ~$2,526 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$40,127

Est. Invoice$41,464

Holdback (est.)$1,338

MSRP (Sticker)$44,585

Asking Price$43,085

Markup-$1,500

Est. Dealer Margin on This Car$2,959

Percentile53% of inventory is priced lower

Days on Lot62 days

What Others Paid (Last 30 Days)

Cars Sold564

Avg Markup-$2,526

Median Markup-$2,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory77 vehicles

Avg Markup (All Models)-$2,607

Avg Markup (Bronco)-$1,727

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$1,640

Price History

Jul 9, 2026$44,585 → $42,585(-$2,000)

Aug 6, 2026$42,585 → $43,085(+$500)

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