This Is Already a Great Deal
Opening Offer
$49,606
Asking Price
$51,140
Max Price
$51,140
- • Recent buyers paid ~$600 below MSRP
- • Sitting 24 days (avg 11) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $278 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$47,376
Est. Invoice$48,955
Holdback$1,579
MSRP (Sticker)$52,640
Asking Price$51,140
Markup-$1,500
Dealer Margin on This Car$3,764
Percentile13% of inventory is priced lower
Days on Lot24 days
What Others Paid (Last 30 Days)
Cars Sold264
Avg Markup-$600
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell11 days
Dealer Profile
Inventory58 vehicles
Avg Markup (All Models)-$690
Avg Markup (Bronco)-$188
% Below MSRP100%
Avg Days to Sell13 days
Avg Sold Markup-$286
Price History
Jun 20, 2026$51,640 → $51,140(-$500)
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