Deal Sheet: 2026 Bronco Base

Fair Oaks Ford · Naperville, IL · VIN: 1FMDE6AH0TLA99993

Negotiation Guide

Opening Offer

$40,328

Fair Price

$41,828

Walk Away Above

$42,401

• Recent buyers paid ~$600 below MSRP
• Sitting 25 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$38,678

Est. Invoice$39,967

Holdback$1,289

MSRP (Sticker)$42,975

Asking Price$42,975

Markup$0

Dealer Margin on This Car$4,298

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold264

Avg Markup-$600

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory139 vehicles

Avg Markup (All Models)-$532

Avg Markup (Bronco)-$111

% Below MSRP100%

Avg Days to Sell9 days

Avg Sold Markup-$667

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