Deal Sheet: 2026 Bronco Heritage Edition

McLarty Daniel Ford · Bentonville, AR · VIN: 1FMDE4DHXTLB37892

Negotiation Guide

Opening Offer

$53,497

Fair Price

$54,997

Walk Away Above

$56,079

• Recent buyers paid ~$2,163 below MSRP

Price Breakdown

Est. Dealer Cost$51,444

Est. Invoice$53,159

Holdback (est.)$1,715

MSRP (Sticker)$57,160

Asking Price$55,660

Markup-$1,500

Est. Dealer Margin on This Car$4,216

Percentile35% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1003

Avg Markup-$2,163

Median Markup-$2,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory386 vehicles

Avg Markup (All Models)-$729

Avg Markup (Bronco)-$1,500

% Below MSRP82%

Avg Days to Sell31 days

Avg Sold Markup-$1,571

Price History

Aug 6, 2026$54,660 → $55,660(+$1,000)

Cheaper Bronco Heritage Edition Inventory

Northside Ford Truck Sales, Inc.Portland, OR

-$4,000$53,97065d

O'Brien FordShelbyville, KY

-$4,000$54,30565d

Tigers FordWest Union, SC

-$4,000$54,80565d

Ford of KirklandKirkland, WA

-$4,000$53,41065d

Sarasota FordSarasota, FL

-$4,000$53,90565d

Ford of KirklandKirkland, WA

-$4,000$51,01065d

Sarasota FordSarasota, FL

-$4,000$53,41065d

Kings Ford IncCincinnati, OH

-$4,000$54,16051d

Sarasota FordSarasota, FL

-$4,000$51,01065d

Alpine Ford, LLCPueblo, CO

-$4,000$54,65565d