Deal Sheet: 2026 Bronco Heritage Edition

McLarty Daniel Ford · Bentonville, AR · VIN: 1FMDE4DH9TLB39018

Negotiation Guide

Opening Offer

$53,683

Fair Price

$55,183

Walk Away Above

$56,172

• Recent buyers paid ~$1,977 below MSRP

Price Breakdown

Est. Dealer Cost$51,444

Est. Invoice$53,159

Holdback (est.)$1,715

MSRP (Sticker)$57,160

Asking Price$55,660

Markup-$1,500

Est. Dealer Margin on This Car$4,216

Percentile95% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold978

Avg Markup-$1,977

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory400 vehicles

Avg Markup (All Models)-$845

Avg Markup (Bronco)-$1,371

% Below MSRP85%

Avg Days to Sell36 days

Avg Sold Markup-$1,277

Price History

Aug 6, 2026$54,660 → $55,660(+$1,000)

Cheaper Bronco Heritage Edition Inventory

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-$4,000$53,41075d

Tigers FordWest Union, SC

-$4,000$54,80575d

Alpine Ford, LLCPueblo, CO

-$4,000$54,65575d

Sarasota FordSarasota, FL

-$4,000$53,90575d

Ford of KirklandKirkland, WA

-$4,000$53,41075d

Kings Ford IncCincinnati, OH

-$4,000$54,16061d

Cooper FordCarthage, NC

-$4,000$54,1600d

Northside Ford Truck Sales, Inc.Portland, OR

-$4,000$53,97075d

Sarasota FordSarasota, FL

-$4,000$51,01075d

Ford of KirklandKirkland, WA

-$4,000$51,01075d