Deal Sheet: 2026 Bronco Heritage Edition

LaFontaine Ford · Flint, MI · VIN: 1FMDE4DH9TLB38516

Negotiation Guide

Opening Offer

$53,488

Fair Price

$54,988

Walk Away Above

$55,977

• Recent buyers paid ~$1,977 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$51,269

Est. Invoice$52,977

Holdback (est.)$1,709

MSRP (Sticker)$56,965

Asking Price$55,465

Markup-$1,500

Est. Dealer Margin on This Car$4,197

Percentile95% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold978

Avg Markup-$1,977

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory186 vehicles

Avg Markup (All Models)-$2,147

Avg Markup (Bronco)-$1,463

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$2,168

Price History

Aug 6, 2026$54,965 → $55,965(+$1,000)

Aug 20, 2026$55,965 → $55,465(-$500)

Cheaper Bronco Heritage Edition Inventory

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-$4,000$53,41075d

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-$4,000$54,80575d

Alpine Ford, LLCPueblo, CO

-$4,000$54,65575d

Sarasota FordSarasota, FL

-$4,000$53,90575d

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-$4,000$53,41075d

Kings Ford IncCincinnati, OH

-$4,000$54,16061d

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-$4,000$54,1600d

Northside Ford Truck Sales, Inc.Portland, OR

-$4,000$53,97075d

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-$4,000$51,01075d

Ford of KirklandKirkland, WA

-$4,000$51,01075d