Deal Sheet: 2026 Bronco Heritage Edition

Durango Ford · Durango, CO · VIN: 1FMDE4DH9TLB20050

Negotiation Guide

Opening Offer

$51,433

Fair Price

$52,933

Walk Away Above

$53,922

• Recent buyers paid ~$1,977 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$49,419

Est. Invoice$51,066

Holdback (est.)$1,647

MSRP (Sticker)$54,910

Asking Price$53,410

Markup-$1,500

Est. Dealer Margin on This Car$3,991

Percentile95% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold978

Avg Markup-$1,977

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory128 vehicles

Avg Markup (All Models)-$902

Avg Markup (Bronco)-$2,111

% Below MSRP86%

Avg Days to Sell38 days

Avg Sold Markup-$1,260

Price History

Jul 9, 2026$54,910 → $52,910(-$2,000)

Aug 6, 2026$52,910 → $53,910(+$1,000)

Aug 20, 2026$53,910 → $53,410(-$500)

Cheaper Bronco Heritage Edition Inventory

Sarasota FordSarasota, FL

-$4,000$53,41075d

Tigers FordWest Union, SC

-$4,000$54,80575d

Alpine Ford, LLCPueblo, CO

-$4,000$54,65575d

Sarasota FordSarasota, FL

-$4,000$53,90575d

Ford of KirklandKirkland, WA

-$4,000$53,41075d

Kings Ford IncCincinnati, OH

-$4,000$54,16061d

Cooper FordCarthage, NC

-$4,000$54,1600d

Northside Ford Truck Sales, Inc.Portland, OR

-$4,000$53,97075d

Sarasota FordSarasota, FL

-$4,000$51,01075d

Ford of KirklandKirkland, WA

-$4,000$51,01075d