Deal Sheet: 2026 Bronco Heritage Edition

Peoria Ford · Peoria, AZ · VIN: 1FMDE4DH9TLA96557

Negotiation Guide

Opening Offer

$51,453

Fair Price

$52,953

Walk Away Above

$53,942

• Recent buyers paid ~$1,977 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$49,437

Est. Invoice$51,085

Holdback (est.)$1,648

MSRP (Sticker)$54,930

Asking Price$53,430

Markup-$1,500

Est. Dealer Margin on This Car$3,993

Percentile95% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold978

Avg Markup-$1,977

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory430 vehicles

Avg Markup (All Models)-$1,823

Avg Markup (Bronco)-$1,494

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,513

Price History

Jul 9, 2026$54,930 → $52,930(-$2,000)

Cheaper Bronco Heritage Edition Inventory

Sarasota FordSarasota, FL

-$4,000$53,41075d

Tigers FordWest Union, SC

-$4,000$54,80575d

Alpine Ford, LLCPueblo, CO

-$4,000$54,65575d

Sarasota FordSarasota, FL

-$4,000$53,90575d

Ford of KirklandKirkland, WA

-$4,000$53,41075d

Kings Ford IncCincinnati, OH

-$4,000$54,16061d

Cooper FordCarthage, NC

-$4,000$54,1600d

Northside Ford Truck Sales, Inc.Portland, OR

-$4,000$53,97075d

Sarasota FordSarasota, FL

-$4,000$51,01075d

Ford of KirklandKirkland, WA

-$4,000$51,01075d