Deal Sheet: 2026 Bronco Heritage Edition

Fox Marquette · Marquette, MI · VIN: 1FMDE4DH8TLB36708

Negotiation Guide

Opening Offer

$53,538

Fair Price

$55,038

Walk Away Above

$56,027

• Recent buyers paid ~$1,977 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$51,314

Est. Invoice$53,024

Holdback (est.)$1,710

MSRP (Sticker)$57,015

Asking Price$55,515

Markup-$1,500

Est. Dealer Margin on This Car$4,202

Percentile95% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold978

Avg Markup-$1,977

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory27 vehicles

Avg Markup (All Models)-$2,287

Avg Markup (Bronco)-$2,188

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$2,250

Price History

Aug 10, 2026$55,015 → $56,015(+$1,000)

Aug 20, 2026$56,015 → $55,515(-$500)

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-$4,000$54,80575d

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-$4,000$53,90575d

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-$4,000$53,41075d

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-$4,000$54,16061d

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-$4,000$51,01075d

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-$4,000$51,01075d