Deal Sheet: 2026 Bronco Heritage Edition

Dana Ford · Staten Island, NY · VIN: 1FMDE4DH8TLB06348

Negotiation Guide

Opening Offer

$52,437

Fair Price

$53,937

Walk Away Above

$55,019

• Recent buyers paid ~$2,163 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$50,490

Est. Invoice$52,173

Holdback (est.)$1,683

MSRP (Sticker)$56,100

Asking Price$54,600

Markup-$1,500

Est. Dealer Margin on This Car$4,110

Percentile35% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1003

Avg Markup-$2,163

Median Markup-$2,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory315 vehicles

Avg Markup (All Models)-$1,148

Avg Markup (Bronco)-$1,306

% Below MSRP80%

Avg Days to Sell30 days

Avg Sold Markup-$336

Price History

Jul 9, 2026$56,100 → $54,100(-$2,000)

Aug 6, 2026$54,100 → $54,600(+$500)

Cheaper Bronco Heritage Edition Inventory

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-$4,000$54,80565d

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-$4,000$53,41065d

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-$4,000$54,16051d

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-$4,000$51,01065d

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-$4,000$54,65565d