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Deal Sheet: 2026 Bronco Heritage Edition
Royal Oak Ford · Royal Oak, MI · VIN: 1FMDE4DH8TLA96761
This Is Already a Great Deal
Opening Offer
$52,264
Asking Price
$53,880
Max Price
$53,880
- • Recent buyers paid ~$764 below MSRP
- • Sitting 53 days (avg 31) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $839 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$50,292
Est. Invoice$51,968
Holdback (est.)$1,676
MSRP (Sticker)$55,880
Asking Price$53,880
Markup-$2,000
Est. Dealer Margin on This Car$3,588
Percentile100% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold993
Avg Markup-$764
Median Markup$0
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory138 vehicles
Avg Markup (All Models)-$2,670
Avg Markup (Bronco)-$2,182
% Below MSRP100%
Avg Days to Sell27 days
Avg Sold Markup-$2,038
Price History
Jul 9, 2026$55,880 → $54,880(-$1,000)
Jul 11, 2026$54,880 → $53,880(-$1,000)
Cheaper Bronco Heritage Edition Inventory
McRee Ford, Inc.Dickinson, TX
-$4,500$52,91053d
Phil Long Ford of Chapel HillsColorado Springs, CO
-$4,000$53,90553d
Ricart FordGroveport, OH
-$4,000$54,96053d
Sarasota FordSarasota, FL
-$4,000$53,90553d
Beau Townsend FordVandalia, OH
-$4,000$53,90553d
Bowen Scarff FordKent, WA
-$4,000$54,75553d
Alpine Ford, LLCPueblo, CO
-$4,000$54,65553d
Sarasota FordSarasota, FL
-$4,000$53,41053d
Mangold Ford, Inc.Eureka, IL
-$4,000$55,21553d
Sarasota FordSarasota, FL
-$4,000$51,01053d