← Vehicle Details
Deal Sheet: 2026 Bronco Heritage Edition
Group 1 Ford of Pensacola · Pensacola, FL · VIN: 1FMDE4DH8TLA64926
Negotiation Guide
Opening Offer
$52,856
Fair Price
$54,356
Walk Away Above
$55,523
- • Recent buyers paid ~$1,977 below MSRP
- • Sitting 75 days (avg 46) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$51,021
Est. Invoice$52,722
Holdback (est.)$1,701
MSRP (Sticker)$56,690
Asking Price$55,190
Markup-$1,500
Est. Dealer Margin on This Car$4,169
Percentile95% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold978
Avg Markup-$1,977
Median Markup-$2,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell46 days
Dealer Profile
Inventory377 vehicles
Avg Markup (All Models)-$1,739
Avg Markup (Bronco)-$1,585
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$1,652
Price History
Jul 9, 2026$56,690 → $54,690(-$2,000)
Aug 6, 2026$54,690 → $55,690(+$1,000)
Aug 20, 2026$55,690 → $55,190(-$500)
Cheaper Bronco Heritage Edition Inventory
Sarasota FordSarasota, FL
-$4,000$53,41075d
Tigers FordWest Union, SC
-$4,000$54,80575d
Alpine Ford, LLCPueblo, CO
-$4,000$54,65575d
Sarasota FordSarasota, FL
-$4,000$53,90575d
Ford of KirklandKirkland, WA
-$4,000$53,41075d
Kings Ford IncCincinnati, OH
-$4,000$54,16061d
Cooper FordCarthage, NC
-$4,000$54,1600d
Northside Ford Truck Sales, Inc.Portland, OR
-$4,000$53,97075d
Sarasota FordSarasota, FL
-$4,000$51,01075d
Ford of KirklandKirkland, WA
-$4,000$51,01075d