Deal Sheet: 2026 Bronco Heritage Edition

Cole Ford, LLC · Coldwater, MI · VIN: 1FMDE4DH7TLB44878

Negotiation Guide

Opening Offer

$54,313

Fair Price

$55,813

Walk Away Above

$56,802

• Recent buyers paid ~$1,977 below MSRP

Price Breakdown

Est. Dealer Cost$52,011

Est. Invoice$53,745

Holdback (est.)$1,734

MSRP (Sticker)$57,790

Asking Price$56,290

Markup-$1,500

Est. Dealer Margin on This Car$4,279

Percentile95% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold978

Avg Markup-$1,977

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory95 vehicles

Avg Markup (All Models)-$1,755

Avg Markup (Bronco)-$1,300

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$2,452

Cheaper Bronco Heritage Edition Inventory

Sarasota FordSarasota, FL

-$4,000$53,41074d

Tigers FordWest Union, SC

-$4,000$54,80574d

Alpine Ford, LLCPueblo, CO

-$4,000$54,65574d

Sarasota FordSarasota, FL

-$4,000$53,90574d

Ford of KirklandKirkland, WA

-$4,000$53,41074d

Kings Ford IncCincinnati, OH

-$4,000$54,16060d

Cooper FordCarthage, NC

-$4,000$54,1600d

Northside Ford Truck Sales, Inc.Portland, OR

-$4,000$53,97074d

Sarasota FordSarasota, FL

-$4,000$51,01074d

Ford of KirklandKirkland, WA

-$4,000$51,01074d