Deal Sheet: 2026 Bronco Heritage Edition

Ricart Ford · Groveport, OH · VIN: 1FMDE4DH7TLB39941

Negotiation Guide

Opening Offer

$53,928

Fair Price

$55,428

Walk Away Above

$56,417

• Recent buyers paid ~$1,977 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$51,665

Est. Invoice$53,387

Holdback (est.)$1,722

MSRP (Sticker)$57,405

Asking Price$55,905

Markup-$1,500

Est. Dealer Margin on This Car$4,241

Percentile95% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold978

Avg Markup-$1,977

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory271 vehicles

Avg Markup (All Models)-$1,589

Avg Markup (Bronco)-$1,486

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,422

Price History

Aug 20, 2026$56,405 → $55,905(-$500)

Cheaper Bronco Heritage Edition Inventory

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-$4,000$53,41075d

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-$4,000$54,80575d

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-$4,000$54,65575d

Sarasota FordSarasota, FL

-$4,000$53,90575d

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-$4,000$53,41075d

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-$4,000$54,16061d

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-$4,000$54,1600d

Northside Ford Truck Sales, Inc.Portland, OR

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-$4,000$51,01075d

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-$4,000$51,01075d