Deal Sheet: 2026 Bronco Heritage Edition

Tony Serra Ford, Inc. · Sylacauga, AL · VIN: 1FMDE4DH7TLA96797

Negotiation Guide

Opening Offer

$51,748

Fair Price

$53,248

Walk Away Above

$54,411

• Recent buyers paid ~$1,977 below MSRP
• Sitting 75 days (avg 46) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$50,018

Est. Invoice$51,685

Holdback (est.)$1,667

MSRP (Sticker)$55,575

Asking Price$54,075

Markup-$1,500

Est. Dealer Margin on This Car$4,058

Percentile95% of inventory is priced lower

Days on Lot75 days

What Others Paid (Last 30 Days)

Cars Sold978

Avg Markup-$1,977

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory33 vehicles

Avg Markup (All Models)-$2,083

Avg Markup (Bronco)-$2,400

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$1,933

Price History

Jul 9, 2026$55,575 → $53,575(-$2,000)

Aug 6, 2026$53,575 → $54,575(+$1,000)

Aug 20, 2026$54,575 → $54,075(-$500)

Cheaper Bronco Heritage Edition Inventory

Sarasota FordSarasota, FL

-$4,000$53,41075d

Tigers FordWest Union, SC

-$4,000$54,80575d

Alpine Ford, LLCPueblo, CO

-$4,000$54,65575d

Sarasota FordSarasota, FL

-$4,000$53,90575d

Ford of KirklandKirkland, WA

-$4,000$53,41075d

Kings Ford IncCincinnati, OH

-$4,000$54,16061d

Cooper FordCarthage, NC

-$4,000$54,1600d

Northside Ford Truck Sales, Inc.Portland, OR

-$4,000$53,97075d

Sarasota FordSarasota, FL

-$4,000$51,01075d

Ford of KirklandKirkland, WA

-$4,000$51,01075d