Deal Sheet: 2026 Bronco Heritage Edition

Coughlin Ford of Heath · Newark, OH · VIN: 1FMDE4DH6TLB37145

Negotiation Guide

Opening Offer

$53,498

Fair Price

$54,998

Walk Away Above

$55,987

• Recent buyers paid ~$1,977 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$51,278

Est. Invoice$52,987

Holdback (est.)$1,709

MSRP (Sticker)$56,975

Asking Price$55,475

Markup-$1,500

Est. Dealer Margin on This Car$4,198

Percentile95% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold978

Avg Markup-$1,977

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory64 vehicles

Avg Markup (All Models)-$2,004

Avg Markup (Bronco)-$1,500

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,719

Price History

Aug 10, 2026$54,975 → $56,975(+$2,000)

Aug 20, 2026$56,975 → $55,475(-$1,500)

Cheaper Bronco Heritage Edition Inventory

Sarasota FordSarasota, FL

-$4,000$53,41075d

Tigers FordWest Union, SC

-$4,000$54,80575d

Alpine Ford, LLCPueblo, CO

-$4,000$54,65575d

Sarasota FordSarasota, FL

-$4,000$53,90575d

Ford of KirklandKirkland, WA

-$4,000$53,41075d

Kings Ford IncCincinnati, OH

-$4,000$54,16061d

Cooper FordCarthage, NC

-$4,000$54,1600d

Northside Ford Truck Sales, Inc.Portland, OR

-$4,000$53,97075d

Sarasota FordSarasota, FL

-$4,000$51,01075d

Ford of KirklandKirkland, WA

-$4,000$51,01075d