Deal Sheet: 2026 Bronco Heritage Edition

Wade Ford · Smyrna, GA · VIN: 1FMDE4DH6TLB23925

Negotiation Guide

Opening Offer

$51,938

Fair Price

$53,438

Walk Away Above

$54,427

• Recent buyers paid ~$1,977 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$49,874

Est. Invoice$51,536

Holdback (est.)$1,662

MSRP (Sticker)$55,415

Asking Price$53,915

Markup-$1,500

Est. Dealer Margin on This Car$4,042

Percentile95% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold978

Avg Markup-$1,977

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory231 vehicles

Avg Markup (All Models)-$1,994

Avg Markup (Bronco)-$1,659

% Below MSRP100%

Avg Days to Sell44 days

Avg Sold Markup-$1,923

Price History

Jul 9, 2026$55,415 → $53,415(-$2,000)

Aug 6, 2026$53,415 → $54,415(+$1,000)

Aug 20, 2026$54,415 → $53,915(-$500)

Cheaper Bronco Heritage Edition Inventory

Sarasota FordSarasota, FL

-$4,000$53,41075d

Tigers FordWest Union, SC

-$4,000$54,80575d

Alpine Ford, LLCPueblo, CO

-$4,000$54,65575d

Sarasota FordSarasota, FL

-$4,000$53,90575d

Ford of KirklandKirkland, WA

-$4,000$53,41075d

Kings Ford IncCincinnati, OH

-$4,000$54,16061d

Cooper FordCarthage, NC

-$4,000$54,1600d

Northside Ford Truck Sales, Inc.Portland, OR

-$4,000$53,97075d

Sarasota FordSarasota, FL

-$4,000$51,01075d

Ford of KirklandKirkland, WA

-$4,000$51,01075d