Deal Sheet: 2026 Bronco Heritage Edition

Crain Ford of Little Rock · Little Rock, AR · VIN: 1FMDE4DH6TLB20250

Negotiation Guide

Opening Offer

$52,487

Fair Price

$53,987

Walk Away Above

$55,069

• Recent buyers paid ~$2,163 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$50,535

Est. Invoice$52,220

Holdback (est.)$1,685

MSRP (Sticker)$56,150

Asking Price$54,650

Markup-$1,500

Est. Dealer Margin on This Car$4,115

Percentile35% of inventory is priced lower

Days on Lot53 days

What Others Paid (Last 30 Days)

Cars Sold1003

Avg Markup-$2,163

Median Markup-$2,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory242 vehicles

Avg Markup (All Models)-$2,025

Avg Markup (Bronco)-$1,250

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$1,660

Price History

Jul 9, 2026$56,150 → $53,650(-$2,500)

Aug 6, 2026$53,650 → $54,650(+$1,000)

Cheaper Bronco Heritage Edition Inventory

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-$4,000$53,97065d

O'Brien FordShelbyville, KY

-$4,000$54,30565d

Tigers FordWest Union, SC

-$4,000$54,80565d

Ford of KirklandKirkland, WA

-$4,000$53,41065d

Sarasota FordSarasota, FL

-$4,000$53,90565d

Ford of KirklandKirkland, WA

-$4,000$51,01065d

Sarasota FordSarasota, FL

-$4,000$53,41065d

Kings Ford IncCincinnati, OH

-$4,000$54,16051d

Sarasota FordSarasota, FL

-$4,000$51,01065d

Alpine Ford, LLCPueblo, CO

-$4,000$54,65565d