Deal Sheet: 2026 Bronco Heritage Edition

Group 1 Ford of Amarillo · Amarillo, TX · VIN: 1FMDE4DH5TLB19817

Negotiation Guide

Opening Offer

$52,433

Fair Price

$53,933

Walk Away Above

$54,922

• Recent buyers paid ~$1,977 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$50,319

Est. Invoice$51,996

Holdback (est.)$1,677

MSRP (Sticker)$55,910

Asking Price$54,410

Markup-$1,500

Est. Dealer Margin on This Car$4,091

Percentile95% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold978

Avg Markup-$1,977

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory198 vehicles

Avg Markup (All Models)-$2,144

Avg Markup (Bronco)-$1,656

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,727

Price History

Jul 9, 2026$55,910 → $53,410(-$2,500)

Aug 6, 2026$53,410 → $54,410(+$1,000)

Cheaper Bronco Heritage Edition Inventory

Sarasota FordSarasota, FL

-$4,000$53,41075d

Tigers FordWest Union, SC

-$4,000$54,80575d

Alpine Ford, LLCPueblo, CO

-$4,000$54,65575d

Sarasota FordSarasota, FL

-$4,000$53,90575d

Ford of KirklandKirkland, WA

-$4,000$53,41075d

Kings Ford IncCincinnati, OH

-$4,000$54,16061d

Cooper FordCarthage, NC

-$4,000$54,1600d

Northside Ford Truck Sales, Inc.Portland, OR

-$4,000$53,97075d

Sarasota FordSarasota, FL

-$4,000$51,01075d

Ford of KirklandKirkland, WA

-$4,000$51,01075d