Deal Sheet: 2026 Bronco Heritage Edition

Hertrich Ford of Milford · Milford, DE · VIN: 1FMDE4DH5TLB10972

Negotiation Guide

Opening Offer

$50,352

Fair Price

$51,852

Walk Away Above

$52,934

• Recent buyers paid ~$2,163 below MSRP

Price Breakdown

Est. Dealer Cost$48,614

Est. Invoice$50,234

Holdback (est.)$1,620

MSRP (Sticker)$54,015

Asking Price$53,015

Markup-$1,000

Est. Dealer Margin on This Car$4,402

Percentile100% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1003

Avg Markup-$2,163

Median Markup-$2,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory136 vehicles

Avg Markup (All Models)-$779

Avg Markup (Bronco)-$1,120

% Below MSRP86%

Avg Days to Sell31 days

Avg Sold Markup-$973

Price History

Aug 6, 2026$52,015 → $53,015(+$1,000)

Cheaper Bronco Heritage Edition Inventory

Northside Ford Truck Sales, Inc.Portland, OR

-$4,000$53,97065d

O'Brien FordShelbyville, KY

-$4,000$54,30565d

Tigers FordWest Union, SC

-$4,000$54,80565d

Ford of KirklandKirkland, WA

-$4,000$53,41065d

Sarasota FordSarasota, FL

-$4,000$53,90565d

Ford of KirklandKirkland, WA

-$4,000$51,01065d

Sarasota FordSarasota, FL

-$4,000$53,41065d

Kings Ford IncCincinnati, OH

-$4,000$54,16051d

Sarasota FordSarasota, FL

-$4,000$51,01065d

Alpine Ford, LLCPueblo, CO

-$4,000$54,65565d