Deal Sheet: 2026 Bronco Heritage Edition

Purchase Ford · Mayfield, KY · VIN: 1FMDE4DH5TLB06811

Negotiation Guide

Opening Offer

$52,407

Fair Price

$53,907

Walk Away Above

$54,989

• Recent buyers paid ~$2,163 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$50,463

Est. Invoice$52,145

Holdback (est.)$1,682

MSRP (Sticker)$56,070

Asking Price$54,570

Markup-$1,500

Est. Dealer Margin on This Car$4,107

Percentile35% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold1003

Avg Markup-$2,163

Median Markup-$2,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory51 vehicles

Avg Markup (All Models)-$971

Avg Markup (Bronco)-$1,500

% Below MSRP86%

Avg Days to Sell36 days

Avg Sold Markup-$214

Price History

Jul 9, 2026$56,070 → $53,570(-$2,500)

Aug 6, 2026$53,570 → $54,570(+$1,000)

Cheaper Bronco Heritage Edition Inventory

Northside Ford Truck Sales, Inc.Portland, OR

-$4,000$53,97065d

O'Brien FordShelbyville, KY

-$4,000$54,30565d

Tigers FordWest Union, SC

-$4,000$54,80565d

Ford of KirklandKirkland, WA

-$4,000$53,41065d

Sarasota FordSarasota, FL

-$4,000$53,90565d

Ford of KirklandKirkland, WA

-$4,000$51,01065d

Sarasota FordSarasota, FL

-$4,000$53,41065d

Kings Ford IncCincinnati, OH

-$4,000$54,16051d

Sarasota FordSarasota, FL

-$4,000$51,01065d

Alpine Ford, LLCPueblo, CO

-$4,000$54,65565d