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Deal Sheet: 2026 Bronco Heritage Edition
Riser Ford · Hot Springs, AR · VIN: 1FMDE4DH5TLA81196
Negotiation Guide
Opening Offer
$52,443
Fair Price
$53,943
Walk Away Above
$55,109
- • Recent buyers paid ~$1,977 below MSRP
- • Sitting 75 days (avg 46) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$50,648
Est. Invoice$52,336
Holdback (est.)$1,688
MSRP (Sticker)$56,275
Asking Price$54,775
Markup-$1,500
Est. Dealer Margin on This Car$4,128
Percentile95% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold978
Avg Markup-$1,977
Median Markup-$2,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell46 days
Dealer Profile
Inventory197 vehicles
Avg Markup (All Models)-$231
Avg Markup (Bronco)-$1,500
% Below MSRP77%
Avg Days to Sell34 days
Avg Sold Markup-$112
Price History
Jul 9, 2026$56,275 → $53,775(-$2,500)
Aug 6, 2026$53,775 → $54,775(+$1,000)
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