Deal Sheet: 2026 Bronco Heritage Edition

Myers Ford Company, Inc. · Elkton, VA · VIN: 1FMDE4DH4TLB34549

Negotiation Guide

Opening Offer

$50,943

Fair Price

$52,443

Walk Away Above

$53,432

• Recent buyers paid ~$1,977 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,978

Est. Invoice$50,611

Holdback (est.)$1,633

MSRP (Sticker)$54,420

Asking Price$52,920

Markup-$1,500

Est. Dealer Margin on This Car$3,942

Percentile95% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold978

Avg Markup-$1,977

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory42 vehicles

Avg Markup (All Models)-$1,774

Avg Markup (Bronco)-$1,500

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$2,075

Price History

Aug 6, 2026$52,420 → $53,420(+$1,000)

Aug 20, 2026$53,420 → $52,920(-$500)

Cheaper Bronco Heritage Edition Inventory

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-$4,000$53,41075d

Tigers FordWest Union, SC

-$4,000$54,80575d

Alpine Ford, LLCPueblo, CO

-$4,000$54,65575d

Sarasota FordSarasota, FL

-$4,000$53,90575d

Ford of KirklandKirkland, WA

-$4,000$53,41075d

Kings Ford IncCincinnati, OH

-$4,000$54,16061d

Cooper FordCarthage, NC

-$4,000$54,1600d

Northside Ford Truck Sales, Inc.Portland, OR

-$4,000$53,97075d

Sarasota FordSarasota, FL

-$4,000$51,01075d

Ford of KirklandKirkland, WA

-$4,000$51,01075d