Deal Sheet: 2026 Bronco Heritage Edition

Germain Ford · Columbus, OH · VIN: 1FMDE4DH4TLA98605

Negotiation Guide

Opening Offer

$51,981

Fair Price

$53,481

Walk Away Above

$54,646

• Recent buyers paid ~$1,977 below MSRP
• Sitting 75 days (avg 46) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$50,229

Est. Invoice$51,903

Holdback (est.)$1,674

MSRP (Sticker)$55,810

Asking Price$54,310

Markup-$1,500

Est. Dealer Margin on This Car$4,081

Percentile95% of inventory is priced lower

Days on Lot75 days

What Others Paid (Last 30 Days)

Cars Sold978

Avg Markup-$1,977

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory159 vehicles

Avg Markup (All Models)-$2,105

Avg Markup (Bronco)-$1,512

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,724

Price History

Jul 9, 2026$55,810 → $53,810(-$2,000)

Aug 6, 2026$53,810 → $54,810(+$1,000)

Aug 20, 2026$54,810 → $54,310(-$500)

Cheaper Bronco Heritage Edition Inventory

Sarasota FordSarasota, FL

-$4,000$53,41075d

Tigers FordWest Union, SC

-$4,000$54,80575d

Alpine Ford, LLCPueblo, CO

-$4,000$54,65575d

Sarasota FordSarasota, FL

-$4,000$53,90575d

Ford of KirklandKirkland, WA

-$4,000$53,41075d

Kings Ford IncCincinnati, OH

-$4,000$54,16061d

Cooper FordCarthage, NC

-$4,000$54,1600d

Northside Ford Truck Sales, Inc.Portland, OR

-$4,000$53,97075d

Sarasota FordSarasota, FL

-$4,000$51,01075d

Ford of KirklandKirkland, WA

-$4,000$51,01075d