Deal Sheet: 2026 Bronco Heritage Edition

Jack Demmer Ford · Wayne, MI · VIN: 1FMDE4DH3TLA98580

Negotiation Guide

Opening Offer

$53,083

Fair Price

$54,583

Walk Away Above

$55,572

• Recent buyers paid ~$1,977 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$50,904

Est. Invoice$52,601

Holdback (est.)$1,697

MSRP (Sticker)$56,560

Asking Price$55,060

Markup-$1,500

Est. Dealer Margin on This Car$4,156

Percentile95% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold978

Avg Markup-$1,977

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory80 vehicles

Avg Markup (All Models)-$2,506

Avg Markup (Bronco)-$1,438

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$2,674

Price History

Aug 6, 2026$54,560 → $55,560(+$1,000)

Aug 15, 2026$55,560 → $55,060(-$500)

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