Deal Sheet: 2026 Bronco Heritage Edition

Suburban Ford of Sterling Heights · Sterling Heights, MI · VIN: 1FMDE4DH2TLB45551

Negotiation Guide

Opening Offer

$53,363

Fair Price

$54,863

Walk Away Above

$55,852

• Recent buyers paid ~$1,977 below MSRP

Price Breakdown

Est. Dealer Cost$51,156

Est. Invoice$52,861

Holdback (est.)$1,705

MSRP (Sticker)$56,840

Asking Price$55,340

Markup-$1,500

Est. Dealer Margin on This Car$4,184

Percentile95% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold978

Avg Markup-$1,977

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory197 vehicles

Avg Markup (All Models)-$2,324

Avg Markup (Bronco)-$1,938

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$2,388

Cheaper Bronco Heritage Edition Inventory

Sarasota FordSarasota, FL

-$4,000$53,41075d

Tigers FordWest Union, SC

-$4,000$54,80575d

Alpine Ford, LLCPueblo, CO

-$4,000$54,65575d

Sarasota FordSarasota, FL

-$4,000$53,90575d

Ford of KirklandKirkland, WA

-$4,000$53,41075d

Kings Ford IncCincinnati, OH

-$4,000$54,16061d

Cooper FordCarthage, NC

-$4,000$54,1600d

Northside Ford Truck Sales, Inc.Portland, OR

-$4,000$53,97075d

Sarasota FordSarasota, FL

-$4,000$51,01075d

Ford of KirklandKirkland, WA

-$4,000$51,01075d