Deal Sheet: 2026 Bronco Heritage Edition

Don's Ford · Utica, NY · VIN: 1FMDE4DH2TLB35232

Negotiation Guide

Opening Offer

$52,247

Fair Price

$53,747

Walk Away Above

$54,829

• Recent buyers paid ~$2,163 below MSRP

Price Breakdown

Est. Dealer Cost$50,319

Est. Invoice$51,996

Holdback (est.)$1,677

MSRP (Sticker)$55,910

Asking Price$54,410

Markup-$1,500

Est. Dealer Margin on This Car$4,091

Percentile35% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold1003

Avg Markup-$2,163

Median Markup-$2,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory349 vehicles

Avg Markup (All Models)+$650

Avg Markup (Bronco)-$1,500

% Below MSRP14%

Avg Days to Sell25 days

Avg Sold Markup+$88

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