Deal Sheet: 2026 Bronco Heritage Edition

Gurley Leep Ford · South Bend, IN · VIN: 1FMDE4DH1TLB44651

Negotiation Guide

Opening Offer

$52,433

Fair Price

$53,933

Walk Away Above

$54,922

• Recent buyers paid ~$1,977 below MSRP

Price Breakdown

Est. Dealer Cost$50,319

Est. Invoice$51,996

Holdback (est.)$1,677

MSRP (Sticker)$55,910

Asking Price$54,410

Markup-$1,500

Est. Dealer Margin on This Car$4,091

Percentile95% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold978

Avg Markup-$1,977

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory87 vehicles

Avg Markup (All Models)-$951

Avg Markup (Bronco)-$1,719

% Below MSRP83%

Avg Days to Sell36 days

Avg Sold Markup-$1,198

Cheaper Bronco Heritage Edition Inventory

Sarasota FordSarasota, FL

-$4,000$53,41074d

Tigers FordWest Union, SC

-$4,000$54,80574d

Alpine Ford, LLCPueblo, CO

-$4,000$54,65574d

Sarasota FordSarasota, FL

-$4,000$53,90574d

Ford of KirklandKirkland, WA

-$4,000$53,41074d

Kings Ford IncCincinnati, OH

-$4,000$54,16060d

Cooper FordCarthage, NC

-$4,000$54,1600d

Northside Ford Truck Sales, Inc.Portland, OR

-$4,000$53,97074d

Sarasota FordSarasota, FL

-$4,000$51,01074d

Ford of KirklandKirkland, WA

-$4,000$51,01074d