Deal Sheet: 2026 Bronco Heritage Edition

Route 23 Auto Mall, LLC · Butler, NJ · VIN: 1FMDE4DH1TLB42365

Negotiation Guide

Opening Offer

$53,037

Fair Price

$54,537

Walk Away Above

$55,619

• Recent buyers paid ~$2,163 below MSRP

Price Breakdown

Est. Dealer Cost$51,030

Est. Invoice$52,731

Holdback (est.)$1,701

MSRP (Sticker)$56,700

Asking Price$55,200

Markup-$1,500

Est. Dealer Margin on This Car$4,170

Percentile35% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1003

Avg Markup-$2,163

Median Markup-$2,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory122 vehicles

Avg Markup (All Models)-$2,594

Avg Markup (Bronco)-$1,750

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,625

Price History

Aug 6, 2026$54,700 → $55,200(+$500)

Cheaper Bronco Heritage Edition Inventory

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-$4,000$54,80565d

Ford of KirklandKirkland, WA

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Ford of KirklandKirkland, WA

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Sarasota FordSarasota, FL

-$4,000$53,41065d

Kings Ford IncCincinnati, OH

-$4,000$54,16051d

Sarasota FordSarasota, FL

-$4,000$51,01065d

Alpine Ford, LLCPueblo, CO

-$4,000$54,65565d