Deal Sheet: 2026 Bronco Heritage Edition

Newins Bay Shore Ford Inc · Bay Shore, NY · VIN: 1FMDE4DH1TLB41328

Negotiation Guide

Opening Offer

$52,688

Fair Price

$54,188

Walk Away Above

$55,177

• Recent buyers paid ~$1,977 below MSRP

Price Breakdown

Est. Dealer Cost$50,549

Est. Invoice$52,233

Holdback (est.)$1,685

MSRP (Sticker)$56,165

Asking Price$54,665

Markup-$1,500

Est. Dealer Margin on This Car$4,117

Percentile95% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold978

Avg Markup-$1,977

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory132 vehicles

Avg Markup (All Models)-$2,419

Avg Markup (Bronco)-$1,781

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,816

Price History

Aug 6, 2026$54,165 → $54,665(+$500)

Cheaper Bronco Heritage Edition Inventory

Sarasota FordSarasota, FL

-$4,000$53,41075d

Tigers FordWest Union, SC

-$4,000$54,80575d

Alpine Ford, LLCPueblo, CO

-$4,000$54,65575d

Sarasota FordSarasota, FL

-$4,000$53,90575d

Ford of KirklandKirkland, WA

-$4,000$53,41075d

Kings Ford IncCincinnati, OH

-$4,000$54,16061d

Cooper FordCarthage, NC

-$4,000$54,1600d

Northside Ford Truck Sales, Inc.Portland, OR

-$4,000$53,97075d

Sarasota FordSarasota, FL

-$4,000$51,01075d

Ford of KirklandKirkland, WA

-$4,000$51,01075d