Deal Sheet: 2026 Bronco Heritage Edition

Town & Country Ford , Inc. · Charlotte, NC · VIN: 1FMDE4DH1TLB38722

Negotiation Guide

Opening Offer

$51,388

Fair Price

$52,888

Walk Away Above

$53,877

• Recent buyers paid ~$1,977 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$49,379

Est. Invoice$51,024

Holdback (est.)$1,646

MSRP (Sticker)$54,865

Asking Price$53,365

Markup-$1,500

Est. Dealer Margin on This Car$3,987

Percentile95% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold978

Avg Markup-$1,977

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory229 vehicles

Avg Markup (All Models)-$2,044

Avg Markup (Bronco)-$1,482

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,703

Price History

Aug 6, 2026$52,865 → $53,865(+$1,000)

Aug 20, 2026$53,865 → $53,365(-$500)

Cheaper Bronco Heritage Edition Inventory

Sarasota FordSarasota, FL

-$4,000$53,41075d

Tigers FordWest Union, SC

-$4,000$54,80575d

Alpine Ford, LLCPueblo, CO

-$4,000$54,65575d

Sarasota FordSarasota, FL

-$4,000$53,90575d

Ford of KirklandKirkland, WA

-$4,000$53,41075d

Kings Ford IncCincinnati, OH

-$4,000$54,16061d

Cooper FordCarthage, NC

-$4,000$54,1600d

Northside Ford Truck Sales, Inc.Portland, OR

-$4,000$53,97075d

Sarasota FordSarasota, FL

-$4,000$51,01075d

Ford of KirklandKirkland, WA

-$4,000$51,01075d