Deal Sheet: 2026 Bronco Heritage Edition

Jefferson Ford · Jefferson, GA · VIN: 1FMDE4DH0TLB37772

Negotiation Guide

Opening Offer

$50,143

Fair Price

$51,643

Walk Away Above

$52,632

• Recent buyers paid ~$1,977 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,258

Est. Invoice$49,867

Holdback (est.)$1,609

MSRP (Sticker)$53,620

Asking Price$52,120

Markup-$1,500

Est. Dealer Margin on This Car$3,862

Percentile95% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold978

Avg Markup-$1,977

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory76 vehicles

Avg Markup (All Models)-$2,286

Avg Markup (Bronco)-$1,500

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$1,468

Price History

Aug 20, 2026$52,620 → $52,120(-$500)

Cheaper Bronco Heritage Edition Inventory

Sarasota FordSarasota, FL

-$4,000$53,41075d

Tigers FordWest Union, SC

-$4,000$54,80575d

Alpine Ford, LLCPueblo, CO

-$4,000$54,65575d

Sarasota FordSarasota, FL

-$4,000$53,90575d

Ford of KirklandKirkland, WA

-$4,000$53,41075d

Kings Ford IncCincinnati, OH

-$4,000$54,16061d

Cooper FordCarthage, NC

-$4,000$54,1600d

Northside Ford Truck Sales, Inc.Portland, OR

-$4,000$53,97075d

Sarasota FordSarasota, FL

-$4,000$51,01075d

Ford of KirklandKirkland, WA

-$4,000$51,01075d