Deal Sheet: 2026 Bronco Heritage Edition

Don Wood Ford · Athens, OH · VIN: 1FMDE4DH0TLB37366

Negotiation Guide

Opening Offer

$52,433

Fair Price

$53,933

Walk Away Above

$54,922

• Recent buyers paid ~$1,977 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$50,319

Est. Invoice$51,996

Holdback (est.)$1,677

MSRP (Sticker)$55,910

Asking Price$54,410

Markup-$1,500

Est. Dealer Margin on This Car$4,091

Percentile95% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold978

Avg Markup-$1,977

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory63 vehicles

Avg Markup (All Models)-$913

Avg Markup (Bronco)-$2,063

% Below MSRP84%

Avg Days to Sell37 days

Avg Sold Markup-$1,192

Price History

Aug 20, 2026$54,910 → $54,410(-$500)

Cheaper Bronco Heritage Edition Inventory

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-$4,000$53,41075d

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-$4,000$54,80575d

Alpine Ford, LLCPueblo, CO

-$4,000$54,65575d

Sarasota FordSarasota, FL

-$4,000$53,90575d

Ford of KirklandKirkland, WA

-$4,000$53,41075d

Kings Ford IncCincinnati, OH

-$4,000$54,16061d

Cooper FordCarthage, NC

-$4,000$54,1600d

Northside Ford Truck Sales, Inc.Portland, OR

-$4,000$53,97075d

Sarasota FordSarasota, FL

-$4,000$51,01075d

Ford of KirklandKirkland, WA

-$4,000$51,01075d