Deal Sheet: 2026 Bronco Heritage Edition

Davidson Ford, Inc. · Watertown, NY · VIN: 1FMDE4DH0TLB37013

Negotiation Guide

Opening Offer

$53,742

Fair Price

$55,242

Walk Away Above

$56,324

• Recent buyers paid ~$2,163 below MSRP

Price Breakdown

Est. Dealer Cost$51,665

Est. Invoice$53,387

Holdback (est.)$1,722

MSRP (Sticker)$57,405

Asking Price$55,905

Markup-$1,500

Est. Dealer Margin on This Car$4,241

Percentile35% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold1003

Avg Markup-$2,163

Median Markup-$2,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory82 vehicles

Avg Markup (All Models)-$2,317

Avg Markup (Bronco)-$1,500

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$2,496

Price History

Aug 6, 2026$55,405 → $55,905(+$500)

Cheaper Bronco Heritage Edition Inventory

Northside Ford Truck Sales, Inc.Portland, OR

-$4,000$53,97065d

O'Brien FordShelbyville, KY

-$4,000$54,30565d

Tigers FordWest Union, SC

-$4,000$54,80565d

Ford of KirklandKirkland, WA

-$4,000$53,41065d

Sarasota FordSarasota, FL

-$4,000$53,90565d

Ford of KirklandKirkland, WA

-$4,000$51,01065d

Sarasota FordSarasota, FL

-$4,000$53,41065d

Kings Ford IncCincinnati, OH

-$4,000$54,16051d

Sarasota FordSarasota, FL

-$4,000$51,01065d

Alpine Ford, LLCPueblo, CO

-$4,000$54,65565d