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Deal Sheet: 2026 Escape Active

Opelika Ford · Opelika, AL · VIN: 1FMCU0GN1TUA39398

This Is Already a Great Deal

Opening Offer
$30,052
Asking Price
$27,835
Max Price
$27,835
  • Recent buyers paid ~$3,478 below MSRP
  • Sitting 46 days (avg 25) — extra leverage
  • Price already dropped 1 time(s) — dealer is motivated
  • Asking price is already $2,217 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$29,552
Est. Invoice$30,537
Holdback (est.)$985
MSRP (Sticker)$32,835
Asking Price$27,835
Markup-$5,000
Est. Dealer Margin on This Car$-1,717
Percentile100% of inventory is priced lower
Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1155
Avg Markup-$3,478
Median Markup-$3,000
Best Deal-$5,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell25 days

Dealer Profile

Inventory147 vehicles
Avg Markup (All Models)-$2,415
Avg Markup (Escape)-$5,000
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$887

Price History

Jul 9, 2026$29,835$27,835(-$2,000)