Deal Sheet: 2026 RAM 1500 RHO CREW CAB 4X4 5'7" BOX

Columbia Chrysler Dodge Jeep Ram FIAT · Columbia, TN · VIN: 1C6SRFUPXTN307764

Negotiation Guide

Opening Offer

$91,868

Fair Price

$93,368

Walk Away Above

$93,459

• Recent buyers paid ~$182 below MSRP

Price Breakdown

Est. Dealer Cost$84,195

Est. Invoice$87,002

Holdback (est.)$2,807

MSRP (Sticker)$93,550

Asking Price$93,550

Markup$0

Est. Dealer Margin on This Car$9,355

Percentile100% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1545

Avg Markup-$182

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory329 vehicles

Avg Markup (All Models)-$4,037

Avg Markup (RAM 1500)-$7,455

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$3,339

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