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Deal Sheet: 2026 RAM 1500 RHO CREW CAB 4X4 5'7" BOX
Stivers Chrysler Dodge Jeep Ram · Prattville, AL · VIN: 1C6SRFUP5TN224971
Negotiation Guide
Opening Offer
$74,907
Fair Price
$76,407
Walk Away Above
$76,704
- • Recent buyers paid ~$182 below MSRP
- • Sitting 46 days (avg 30) — extra leverage
Price Breakdown
Est. Dealer Cost$69,300
Est. Invoice$71,610
Holdback (est.)$2,310
MSRP (Sticker)$77,000
Asking Price$77,000
Markup$0
Est. Dealer Margin on This Car$7,700
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1545
Avg Markup-$182
Median Markup$0
Best Deal-$1,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory434 vehicles
Avg Markup (All Models)-$4,765
Avg Markup (RAM 1500)-$6,990
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$5,170
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