Deal Sheet: 2026 RAM 1500 RHO CREW CAB 4X4 5'7" BOX

Doug Smith Chrysler Dodge Jeep Ram · Spanish Fork, UT · VIN: 1C6SRFUP2TN439191

Negotiation Guide

Opening Offer

$76,593

Fair Price

$78,093

Walk Away Above

$78,184

• Recent buyers paid ~$182 below MSRP

Price Breakdown

Est. Dealer Cost$70,448

Est. Invoice$72,796

Holdback (est.)$2,348

MSRP (Sticker)$78,275

Asking Price$78,275

Markup$0

Est. Dealer Margin on This Car$7,828

Percentile100% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold1545

Avg Markup-$182

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory190 vehicles

Avg Markup (All Models)-$4,235

Avg Markup (RAM 1500)-$5,449

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$4,613

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