Deal Sheet: 2026 RAM 1500 BIG HORN® CREW CAB 4X4 5'7" BOX

Serra Chrysler Dodge Jeep Ram Kalkaska · Kalkaska, MI · VIN: 1C6SRFFT7TN252538

Negotiation Guide

Opening Offer

$56,699

Fair Price

$58,199

Walk Away Above

$61,155

• Recent buyers paid ~$7,491 below MSRP

Price Breakdown

Est. Dealer Cost$57,699

Est. Invoice$59,622

Holdback (est.)$1,923

MSRP (Sticker)$64,110

Asking Price$59,110

Markup-$5,000

Est. Dealer Margin on This Car$1,411

Percentile99% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold7451

Avg Markup-$7,491

Median Markup-$7,707

Best Deal-$8,699

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory22 vehicles

Avg Markup (All Models)-$5,748

Avg Markup (RAM 1500)-$7,283

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$4,296

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