Deal Sheet: 2026 RAM 1500 BIG HORN® CREW CAB 4X4 5'7" BOX

Dick Huvaere's Richmond Chrysler Dodge Jeep Ram · Richmond, MI · VIN: 1C6SRFFP9TN400367

Negotiation Guide

Opening Offer

$55,538

Fair Price

$57,038

Walk Away Above

$59,929

• Recent buyers paid ~$7,491 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$56,538

Est. Invoice$58,423

Holdback (est.)$1,885

MSRP (Sticker)$62,820

Asking Price$57,820

Markup-$5,000

Est. Dealer Margin on This Car$1,282

Percentile99% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold7451

Avg Markup-$7,491

Median Markup-$7,707

Best Deal-$8,699

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory706 vehicles

Avg Markup (All Models)-$4,832

Avg Markup (RAM 1500)-$7,168

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$4,408

Price History

Jul 3, 2026$60,115 → $58,077(-$2,038)

Aug 11, 2026$55,282 → $57,820(+$2,538)

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