Deal Sheet: 2025 Gladiator RUBICON X 4X4

Stephen Wade Auto Center · St George, UT · VIN: 1C6RJTBG7SL515795

Negotiation Guide

Opening Offer

$56,974

Fair Price

$58,474

Walk Away Above

$61,444

• Recent buyers paid ~$6,303 below MSRP

Price Breakdown

Est. Dealer Cost$57,974

Est. Invoice$59,906

Holdback (est.)$1,932

MSRP (Sticker)$64,415

Asking Price$64,415

Markup$0

Est. Dealer Margin on This Car$6,442

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold225

Avg Markup-$6,303

Median Markup-$6,415

Best Deal-$8,585

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory151 vehicles

Avg Markup (All Models)-$3,806

Avg Markup (Gladiator)-$4,264

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$4,719

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